juni Thursday, September 11, 2008 iPhone’s Buzzmarketing Traditional ways of reaching potential customers are changing rapidly, Internet has changed the way companies used to market their products. Buzz campaigns are now being initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product. Personal Web logs (blogs) are another popular media for electronic buzz marketing campaigns; advertisers seek out authors of the "right kind of blog" and trade product or currency for promotion. Instant messaging (IM) applications are also being looked at as a vehicle for carrying out buzz marketing campaigns. As with all buzz campaigns, the power of the IM model relies on the influence an individual has in an established small network -- in this case, his buddy list. As technology continues to facilitate the delivery of a electronic buzz marketing message easier, and software applications make message deliveries easier to quantify, some advertising experts predict that electronic buzz marketing techniques will become a standard component in all cross-media advertising campaigns. An example is Apple which launched its iphone with a minimum of information, and since then loyalists have flooded Apple-oriented blogs such as AppleInsider, The Unofficial Apple Weblog or MacRumors.com, searching for any scrap of information related to Apple and the iPhone. It made sure that information related to Apple, and especially the iPhone, is being scrutinized by fanboys and Wall Street investors like perhaps no other product launch. Larger Web sites and media outlets see intense demand for iPhone-related traffic heading to other sites, and are compelled to follow suit. Others warn that abuse of this potentially powerful electronic marketing technique will be its downfall. What’s being said about me? Why is nobody talking about me? These are becoming core issues for every company. With the advent of ever better tracking tools for online conversations, it’s becoming indispensable to listen into those conversations, be it to monitor bad things happening or to find out that nobody really cares about you (which is actually even worse).
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juni
BeantwoordenVerwijderenThursday, September 11, 2008
iPhone’s Buzzmarketing
Traditional ways of reaching potential customers are changing rapidly, Internet has changed the way companies used to market their products. Buzz campaigns are now being initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product. Personal Web logs (blogs) are another popular media for electronic buzz marketing campaigns; advertisers seek out authors of the "right kind of blog" and trade product or currency for promotion. Instant messaging (IM) applications are also being looked at as a vehicle for carrying out buzz marketing campaigns. As with all buzz campaigns, the power of the IM model relies on the influence an individual has in an established small network -- in this case, his buddy list. As technology continues to facilitate the delivery of a electronic buzz marketing message easier, and software applications make message deliveries easier to quantify, some advertising experts predict that electronic buzz marketing techniques will become a standard component in all cross-media advertising campaigns. An example is Apple which launched its iphone with a minimum of information, and since then loyalists have flooded Apple-oriented blogs such as AppleInsider, The Unofficial Apple Weblog or MacRumors.com, searching for any scrap of information related to Apple and the iPhone. It made sure that information related to Apple, and especially the iPhone, is being scrutinized by fanboys and Wall Street investors like perhaps no other product launch. Larger Web sites and media outlets see intense demand for iPhone-related traffic heading to other sites, and are compelled to follow suit. Others warn that abuse of this potentially powerful electronic marketing technique will be its downfall.
What’s being said about me? Why is nobody talking about me? These are becoming core issues for every company. With the advent of ever better tracking tools for online conversations, it’s becoming indispensable to listen into those conversations, be it to monitor bad things happening or to find out that nobody really cares about you (which is actually even worse).